For our spec project inspired by YETI, we planned a concept that was somewhat abstract—rooted in a touch of humor, cinematic frames and a concise, unfolding story.

The idea came from Andreas after paternity leave; he wanted a sliver of peace and quiet, just an hour or two, maybe a day at most.

We relied on natural light, moody weather and a few personally owned YETI products to set the tone. The weather for this was actually perfect — not sunny and picture‑perfect, but dramatic enough to amplify the story. Our aim was to show that a relaxing moment for a father can simply be quiet and undisturbed.

SPEC Project: None at all

Theme: Fishing

Client: YETI

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XPENG - X9